Bottled lightning
Jägermeister (“hunt master”) is a German bitter liqueur sold globally, that is a complex blend of 56 herbs, fruits and spices. They were looking to reach new, funky audiences in Bulgaria’s cultural capital, Plovdiv.
The thinking
We were responsible for the brand building and image positioning of Jägermeister Bulgaria on social media, producing a mix of original content and adaptations of global brand content.
On top of that, in the summer of 2017 we realised an exciting offline campaign on Kapana Fest Plovdiv, where famous underground graffiti artists painted street art inspired by the deer.
The outcome
Fantastic film, posters and engagement all across the festivals. We helped to further establish this amazing drinks brand for target audiences and created some fantastic visual and video materials. Cheers!
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